By Get Game Smart

On April 30 in Washington, D.C., Get Game Smart partner the Entertainment Software Association (ESA), the President’s Council on Fitness, Sports & Nutrition (PCFSN) and other industry leaders launched the Active Play Presidential Active Lifestyle Award (PALA) Challenge, an initiative that uses video games to promote healthy living.

Xbox was onsite for the day’s activities along with Secretary of Health and Human Services Kathleen Sebelius, members of the President’s Council, and Drew Brees and Dominique Dawes, celebrity co-chairs of the initiative. The first part of the day took place at the Walker Jones Education Campus, where local students were on hand to demonstrate the PALA Challenge video games, including Microsoft’s “Kinect Sports: Season Two.” Council members and other guests also had their turn trying out the games, experiencing firsthand how these fun games get families moving.

The activities then moved to the Smithsonian American Art Museum, where industry stakeholders could tour the “Art of Video Games” exhibit and experience “Kinect Sports: Season Two” and other participating “exergames.” New Orleans Saints’ quarterback Drew Brees stopped by the Kinect station and played football on “Kinect Sports: Season Two,” leading his team to victory!

The day ended with remarks from Secretary Sebelius, President’s Council celebrity co-chair Drew Brees and ESA president and CEO Michael Gallagher who discussed how video games can be a key component of an active lifestyle and help Americans earn the President’s Active Lifestyle Award.

The Active Play PALA Challenge is open to people of all ages who want to get moving in a fun, interactive way. Click here to learn more about the new challenge and how “Kinect Sports” can help you reach the specified fitness goals.
 

By Noah Munck

Whenever I tell people I grew up in Orange County, they assume I’m a really good surfer. I’m not. My Xbox avatar; however, is an excellent athlete.

Yes, I’m a self-proclaimed gaming nerd - and proud of it. Growing up the oldest of five children, I thoroughly enjoyed every opportunity to dominate in games against my brothers and sisters. It wasn’t all competitive, though – video games also got the whole family together, one of the few activities we could all agree on. 

I think back to playing games with my family just a few years ago, and I’m amazed at some of the things companies have come up with since then. There are singing games. There are dancing games. There are sports games, action games, and educational games. There are even games that don’t require a controller. You can even create and play your own game.

I’ve recently been reviewing some of these homemade video games in my role as a judge for the 2012 National STEM Video Game Challenge – and I’m truly impressed by what these young gamers have come up with using programs like Microsoft’s Kodu. The whole idea behind the Challenge is brilliant – students learn basic programming skills that will help them get jobs in a way that’s fun and engaging.

Mark Zuckerberg from Facebook, Andrew Mason from Groupon, Pete Cashmore from Mashable, even Carly Shay of iCarly – young tech-savvy minds are behind some of the best products out there. For young Americans to keep innovating like this, we need to foster talent as early as possible – which is why competitions like the STEM Video Game Challenge are so important. Who knows – maybe I’ll be playing one of the winning games on my Xbox in the near future. 

Noah Munck is an actor on TV's iCarly and avid video gamer. He is serving as a judge in the 2012 National STEM Video Game Challenge. For more information, visit www.stemchallenge.org.
 

We recently blogged about our sponsorship of the 2012 National STEM Video Game Challenge, a multi-year competition that aims to motivate interest in STEM learning among America’s youth. By tapping into kids’ existing passion for video games and technology, the Challenge aims to help build essential math and science skills while inspiring them to be the next generation of America’s innovators.

We’re teaming up with a few of our National STEM Video Game Challenge partners to host a TweetChat to discuss youth game design and game-based learning. Details are below:

U.S. News & World Report and AMD STEM Challenge TweetChat
Date: February 22, 2012
Time: 4:15 p.m. – 5:15 p.m. ET

Stay up-to-date on the #STEMchat conversation by following @changingthegame & @jason_koebler! Use the #STEMchat hashtag during the chat so you don't miss anything. Every 10 minutes, one randomly selected registered participant will receive exciting gifts from the participating organizations.

#STEMchat conversation panelists include @STEMChallenge, @CooneyCenter, @GetGameSmart,
@pbskids, @ELineMedia and @ErikatESA.

Visit the National STEM Video Game Challenge website for more information about the Challenge.

Instructions on how to join:
TweetChat link:  http://tweetchat.com/room/STEMChat
Enter hastag #STEMchat at the top of the page to join the conversation

To register, please e-mail Danielle.Meister@Edelman.com your name and Twitter handle, and follow @GetGameSmart, @changingthegame and @jason_koebler.
 

Today marks the inaugural Gamer Safety Week. We’re excited to partner with eight other companies in the Gamer Safety Alliance to provide gaming fans and customers tips and tactics, focusing on universal principles for online safety:

• Contact: Be thoughtful about who you communicate with and only engage with those that you trust. Utilize communications tools for you and your family. Don’t communicate sensitive information with those that you don’t know.
• Conduct: Practice good digital citizenship! Be respectful of others, don’t post harmful or hurtful material, and have fun. Know the proper steps to help keep your accounts secure – use different strong passwords across multiple sites and never share your password with anyone else (regardless of their claims).
• Content: Most games have ratings and descriptions of the content. Use this information to play games that are appropriate for you and your family. Check out ESRB ratings in the United States, PEGI ratings for most of Europe, or your local ratings agency for more information.

Learn more about Gamer Safety Week here.

By Get Game Smart

By Doug Park, Director of Online Safety for Xbox
 
Last week I had the chance to attend the annual Consumer Electronics Show (CES) and the Kids@Play Summit. It was great to see the newest products and ideas in consumer electronics while thinking about the online safety implications that come with each new innovation. A plethora of smart devices – from cameras on televisions to browsers on every device and unlimited content – are bringing connected entertainment to more people than ever before. At the same time, there could be new potential risks being introduced.
 
It all adds up to some common themes that were represented well at the Kids@Play Summit. Online safety and privacy awareness and education are critical for parents and children alike. Parental controls should be part of the conversation (and we have you covered for Xbox), but parental involvement is key. At the end of the day, we know you can’t be there to protect your children all the time, so we need to partner to give them tools for when they go it alone. It’s like teaching a child to always wear a seatbelt, not just when you are in the car to enforce it.
 
I was given a chance to present some of these ideas on the Taming the Reputation Monster panel, moderated by Larry Magid, Technology Columnist and Co-Founder of ConnectSafely.org. My fellow panelists included George Garrick, CEO of SocialShield, Clayton Ostler, Senior Director of Technology at ContentWatch (NetNanny), and Noopor Argawal, Senior Director of Public Affairs at MTV. As Larry noted near the end of our discussion, we were all somewhat surprisingly consistent with our outlook that there needs to be a balanced approach for addressing privacy and online safety needs for children and families.
 
Some of the common themes from our discussion included working to create safer online communities and combating digital abuse, as well as creating awareness of online monitoring tools and online safety education resources. We also agreed that parents are the "first line of defense" as kids and teens are increasingly connected and new gadgets are coming into the home. Parents need to take the lead in a continued discussion on acceptable technology habits with their children. It was a great panel to participate on.
 
The summit and CES were a good reminder that technology isn’t going to slow down and will continue to introduce new threats and risks. As a parent myself, it also increases the importance I place on having the right conversations regarding privacy and online safety with my own children (ages 5, 7, and 12).  If you need help, check out the PACT on our site. It is an outstanding resource to start the conversation.

By ESRB president Patricia Vance

As the Holidays arrive parents might appreciate some insight about today’s games and what they need to know when choosing them for their children.  So, beyond the fact that virtually all games carry ESRB ratings and that parents should use them, here’s a list of 5 things the average parent might not know about video games, but probably should.

1. You can now go deeper than the rating.  ESRB offers rating summaries on its website at www.esrb.org providing a detailed description of content that factored into a game’s rating.  Parents can look these up right from the store using a free mobile app for Windows Phone, iPhone and Android.

2. There are plenty of choices that are OK for kids.  There’s a misconception that most games are those shoot ‘em ups that get so much attention.  But it’s actually games rated Everyone that account for about 6 in 10 ratings assigned while those rated Mature represent just 6%. 

3. Kids need to protect their privacy.  Because online-enabled games can allow players to speak with one another kids should know that they shouldn’t share personal information, even with people they believe they can trust. And that’s not limited to contact info and SS#s, either. Kids should know not to share details about their lives like where they go to school, where their parents work or what their plans are for the weekend.

4. The control is in your hands.  Game consoles and handhelds offer parental control features that allow parents to restrict games by ESRB rating as well as manage online access.  In some cases they can even let you limit how much time per day or week your child can use the system.  Check out parental control instruction guides and other helpful resources in the ESRB’s Resources for Parents section.

5. You can play, too. And you should! Playing games is a fun way to gain a better understanding of the virtual worlds your children enjoy visiting so often.  And you wouldn’t be alone. The average age of a gamer today is 37, and family game nights are becoming an increasingly popular pastime.  So after the games are unwrapped and the new console is hooked up, get in the game. After all, the Holidays are all about spending quality time with our loved ones, right?
 

 By Doug Park, Director of Online Safety for IEB

By Pam Abrams, Director of Partnerships and Strategy at The Joan Ganz Cooney Center at Sesame Workshop

In the 1980s, communications researchers discovered that children whose parents talk about Sesame Street as they watch the show learn more from the viewing experience. Caregivers who co-view with their children can help guide their attention to media features salient for learning. But today, with approximately two-thirds of mothers in the workforce and more platforms delivering media into homes than ever before, children are often engaged with media by themselves, at earlier ages, and for longer periods of time. We can no longer consider television the primary platform, parents the primary participants, or living rooms the primary settings for shared media experiences.

In the changing face of American family life, we must now also turn our attention to new devices including video game consoles like Kinect for Xbox 360. Parental controls help all adults (parents, teachers, grandparents, caregivers) in all kinds of settings (schools, after-school programs, museums, the backseats of cars) regulate media safety and consumption for the children they care about most. Cookie Monster thinks so too, according to this hilarious new video from Xbox 360 and Sesame Street that highlights the importance of parental controls. The public service announcement reminds families to use their parental controls and also helps them learn more about the safety features built into their game consoles, such as game ratings, setting limits on time and the ability to restrict online access.

The new media landscape has inspired a resurgence of interest in co-viewing in the research community. Learning scientists, developmental psychologists, communication scholars, media producers, and philanthropists are now working with the Joan Ganz Cooney Center to better understand how adults and kids can benefit most when they learn together with media. To shine more light on the subject, the Cooney Center will be issuing a report this fall called The New Co-Viewing:  Designing for Learning Through Joint Media Engagement.

The mobile, networked, and asynchronous qualities of increasingly affordable technologies offer new opportunities to co-engage children and parents with high-quality content like the new Kinect for Xbox 360 game, “Sesame Street: Once Upon a Monster,” or the recently announced “Kinect Sesame Street TV,” part of Xbox 360’s “playful learning” experiences.  When kids are getting age-appropriate content in safe environments and at the right doses, everybody wins.

By Kim Sanchez, Chairman of the FOSI Board of Directors and Director of Privacy and Online Safety at Microsoft

Recently, the Family Online Safety Institute (FOSI) – a Get Game Smart partner – released survey results from more than 700 parents on their awareness and use of parental controls when it comes to their children’s Internet use. The survey – “Who Needs Parental Controls?” – found that the vast majority of parents (87 percent) are aware of parental controls and that most parents (53 percent) have used some type of parental control for Internet use. The survey also found that nearly all parents (93 percent) set rules or limits on their children’s online activity even if they do not actively use parental controls. The results also showed that parents are looking beyond the home computer when it comes to their families’ Internet use. More than half of parents (52 percent) reported that they felt knowledgeable about parental controls on video game consoles.

As Chairman of the FOSI Board of Directors and Director of Privacy and Online Safety at Microsoft, this issue is very important to me and I was encouraged by the high awareness and positive outlook toward parental controls. Access to the Internet is critical to the success of today’s youth, and it is heartening to see that parents believe they have to resources to help their children safely navigate the digital world.

Read more about the results of “Who Needs Parental Controls?”

The Congressional Committee on Science, Space, and Technology recently highlighted how the federal government and its various partners are using creative ways to generate an interest in science, technology, engineering and math (STEM) in classrooms across America – from robots to interactive video games. Mike Gallagher, president of the Entertainment Software Association and Get Game Smart partner, explained how video games can teach students about STEM fields, noting that such initiatives have enormous potential “to foster highly engaged, effective learning and motivation for STEM.”

At Microsoft, we’re also committed to building programs to attract the innovators of the future. Today, Xbox 360 announced a sponsorship of the 2012 National STEM Video Game Challenge, a multi-year competition that aims to motivate interest in STEM learning among America’s youth. Just recently, Microsoft worked with young members of the Boys & Girls Clubs of Greater Washington to develop games with Kodu, a free program that enables students to design and program their own video games and virtual worlds. By tapping into kids’ existing passion for video games and technology, these educational efforts will help build essential math and science skills while inspiring them to be the next generation of America’s innovators.

Read more about the STEM Video Game Challenge

By Get Game Smart

Members of the Boys & Girls Clubs of Greater Washington (BGCGW) stopped by Microsoft’s Innovation and Policy Center in Washington, D.C. to showcase Xbox 360 games they developed using Kodu Game Lab, a program that teaches computer programming skills through video game creation. Microsoft employees had the chance to meet and speak with these special young people.

Youth from two Boys & Girls Clubs – Clubhouse No. 2 and the FBR Branch @ THEARC – worked over the course of several months with Microsoft mentors to brainstorm game ideas, create their own world, populate it with characters and program each of the elements of their games.

As part of the luncheon showcase, local Silver Spring, Maryland teacher and Microsoft Worldwide Innovative Educator Pat Yongpradit spoke to the Boys & Girls Club youth about computer science, game design and careers in technology. He also led them through the process of programming an Xbox controller using the Microsoft XNA framework.

The Kodu program received rave reviews from the youth and BGCGW staff with all participants sharing that the experience was fun and educational and that it sparked interest in learning more about college majors and careers in computer programming and other technology fields.

In advance of Microsoft's Capitol Hill Family Game Night, several members of the Boys & Girls Club of Greater Washington participated in the development of original video games using Microsoft's Kodu Game Lab alongside Microsoft representatives Brendan Daley and Amanda Moss. One club member, Jemiah Brown, shares his experience below.

Recently, I had the opportunity to participate in a Microsoft Xbox program at the FBR Branch Boys & Girls Club. We used a program called Kodu to create our own Xbox game.

It was fun to create and play! First, we were able to create the whole landscape with the land and the water. Then we created a chain reaction for our character Kodu - it was cause and effect. Using teamwork, we put all of our ideas together to create a final game. Our game was about the Kodu who tried to get all of the apples within period of time. If the clock ran out of time and Kodu did not collect all of these tokens, you would lose and the game would be over.  

Even though I am not a serious video game player, I like to play the game in my free time. I would recommend this to other kids because everyone always talks about making their own video game. Kodu is an easy and fun way to do it!
 

By Patricia E. Vance, ESRB President

There are lots of ways parents decide which video games are allowed to come into their homes. Many check the ESRB ratings and content descriptors. Some consult reviews, store associates or other parents. And more than a few are gamers themselves who become familiar with games by playing them with their kids. Regardless of which you rely on, if you want a quick and easy resource that tells you exactly what you’d want to know about a game when trying to decide if it’s OK for your child, this may be the tool for you.

For the last two years or so ESRB has been assigning “rating summaries,” which offer a brief but detailed description of content that factored into a game’s rating – including specific examples. This can include a summary of the game’s story and context (“This is an adventure game about a futuristic soldier fighting intergalactic injustice”), its violence (“Players are able to fire laser cannons and throw bombs that temporarily stun enemies. Characters cry out when hit but no blood is depicted”), and even specific instances of suggestive content, harsh language, or substances – anything that contributed to its rating. This is precisely the stuff your kid is never going to tell you about.

Today we’re happy to say that these rating summaries are accessible right from the store using our latest Windows Phone 7 app, available in the Windows Marketplace (Download here via Zune). There are also versions for iPhone and Android.

The app is completely free and easy to use. Search by either typing in a game’s title or snapping a photo of the game box to find its rating summary. Never again will parents have to take their child’s word for it when they swear “it’s not that bad!” Now you can decide for yourself by making sure you are armed with the information necessary to determine which games are right for your child, when and where you need it most.
 

Learn more about the mobile ratings app by watching this video

One of our Get Game Smart partners, the Entertainment Software Association’s Michael Gallagher, recently wrote an article for the Seattle Times in which he reported on next steps after the Supreme Court affirmed that the First Amendment covers video games. Here’s an excerpt from his post on how we can work together to help parents and families learn about appropriate video game content:

By Alisha Mark, Safer Gaming Advocate for Xbox 360

Microsoft recently hosted the second annual Capitol Hill Family Game Night in Washington D.C., bringing the excitement of the Electronic Entertainment Expo (E3) to the nation’s capital while showcasing innovative gaming technology, education and family-friendly fun to policymakers and their families. The event, which took place in the Rayburn House Office Building, featured Microsoft’s controller-free Kinect for Xbox 360 and family-friendly game titles, including the upcoming “Kinect: Disneyland Adventures,” “Kinect Sports: Season 2” and “Dance Central 2.”

The event not only featured the newest game titles for Kinect, but also showcased the next generation of technology innovators – kids! Members of the Boys & Girls Clubs of Greater Washington were in attendance to talk about video games they created with Kodu Game Lab, a program designed to help youth learn more about computer programming and other topics in science, technology, engineering and mathematics (STEM) education.

The Get Game Smart program was another highlight of the evening, as the team helped attendees learn how Microsoft and other leading children’s advocacy organizations are educating parents on the resources available to help establish safer gaming and online habits in their homes.

Visit our Twitter and Facebook pages to get more details and photos of all the fun!

In March and April, the Get Game Smart team hit the road again to show off Xbox 360 Family Settings and the hottest fitness games for Kinect for Xbox 360. At four national women’s shows in Seattle, Raleigh, Nashville, and Novi, Michigan, we met with parents and families to demonstrate how using Kinect for Xbox 360 can help them stay fit while offering a fun experience for the entire family to enjoy together. Many parents were also interested to learn about tackling issues related to online and video game safety, including setting up parental controls, educating their children about appropriate media use, and keeping up-to-date on the latest industry topics, such as privacy and cyber bullying.

At the shows, the Kinect for Xbox 360 booth drew in thousands of women and families as the team demoed fitness games like “Dance Central” and “Kinect Sports,” walked parents through the set-up process for Xbox 360 Family Settings and gave attendees the chance to win a Kinect for Xbox 360 Fitness Bundle each day. Those who jumped in and tried Kinect were surprised at how simple it was to use their entire body to play Kinect, with many attendees exclaiming, “Wow – this is really a workout!” Many others were excited to learn about the Family Timer feature that allows parents to set time limits on the console by day or week.

Here are a few more quotes we heard from parents:

• “I LOVE that I don’t need a controller to play Kinect. This is amazing!”
• “My son is always playing way too much … I am so going to set the Family Timer.”
• “This is so cool, it’s like magic!” 
• “Because you guys were here last year and showed me all the Family Settings options, I went right out and bought one for my kids!” 

We enjoyed another great opportunity to meet and talk with thousands of families across the country. Thanks to everyone who stopped by our booth!

Learn more about the hottest fitness games for Kinect for Xbox 360.

Today is international Safer Internet Day (SID), an annual event dedicated to promoting responsible use of the Internet and mobile technology, particularly among children and youth.

Organized each year by Brussels-based Insafe and co-founded by the European Union, February 8, 2011, marks the eighth installment of SID. This year’s theme focuses on “our virtual lives” under the banner, “It’s more than a game, it’s your life.” As in years past, SID 2011 is expected to spark hundreds of Internet safety-related activities and events by a multitude of participants in dozens of countries.

Microsoft was an inaugural participant in and has been a long-standing advocate of Safer Internet Day, particularly in Europe, the birthplace of SID. From conducting consumer research and raising awareness of online risks to partnering with industry and government and sponsoring educational programs, Microsoft has sought to demonstrate its ongoing commitment to a safer and healthier Internet for all.  

This year, we’re expanding our involvement. In addition to events across Europe, the Middle East, Africa and Asia, we’re embracing the online-gaming theme, which is particularly relevant in the U.S. Microsoft is teaming with local Boys and Girls Clubs to sponsor a series of fun and friendly "Family ‘Online’ Game Nights", featuring Kinect for Xbox 360, the company’s cutting-edge interactive gaming experience. 

The events will be held in three cities: Atlanta (February 8), Chicago (February 10) and Los Angeles (February 15). Participants will have the opportunity to play games, learn how to engage in game-play more safely and pick up educational materials about personal and family online safety. A Microsoft-commissioned survey of American parents of online gamers shows that parents and children spend a significant amount of time playing online games together.

Click here to learn more about the survey and read the rest of this post.

By Caroline Curtin, Policy Counsel for Microsoft U.S. Government Affairs

Now that we’re a few weeks into the New Year, many of you are likely hard at work on your recent resolutions – whether it’s to get in shape, take the bus into work, or watch less TV. But for those of you who gave your children tech gifts during the holiday season, such as Kinect for Xbox 360, I’d like to challenge you to take on one more resolution: make a PACT with your children for 2011.

The PACT is a contract you can make with your kids to empower them to make smarter choices about what they play, browse, watch and share. It also helps facilitate a discussion about how they should and shouldn’t use technology, including limits on screen time and content. By signing this PACT, your child is making a commitment to your family’s rules around online access and digital media use when engaging in activities such as playing video games, social networking or watching TV.

Whenever your child needs a refresher, the PACT is an easy reminder. It helps parents and children discuss rules for:

• Parental Involvement: Who will set the guidelines
• Access: With whom can your child interact with while online and what they can share
• Content: What games and videos can your child use, based on ratings and the content they include
• Time: When and for how long your child use a video game console, computer or TV

While the PACT is an important tool for having ongoing discussions with your kids, we also encourage parents to learn about and set available parental controls. For information on setting Xbox 360, Xbox LIVE and Windows 7 parental controls, check out our step-by-step set-up guides. 
 

By Jacqueline Beauchere, Director, Trustworthy Computing Communications

As a large technology company with a significant online presence, Microsoft believes it’s our responsibility to help make the Internet a safer place for people, including children, to learn, communicate, play and grow. Of the risks facing children online, cyberbullying is a growing concern for both parents and educators.
 
Today, bullies have capitalized on the availability of much more discreet and efficient tools with which to badger their victims, going beyond the intended uses for which they were designed. Sadly, as we’ve seen in recent news reports, there have been a number of examples where youth who were victimized resorted to taking their own lives.

As part of Microsoft’s ongoing commitment to help keep people safer online, I will deliver a keynote address at theInternational Bullying Prevention Association’s Seventh Annual Conference. At the time, I will also release new research highlighting the extent of this problem.

Click here to read the rest of this post.

By Caroline Curtin, Policy Counsel for Microsoft U.S. Government Affairs

‘Tis the season of celebrations, snowfall and holiday wish lists – many of which will include some kind of gaming console or entertainment accessory. When I attended FOSI last month, I heard from several attendees that Kinect for Xbox 360 was at the top of their gift list. At Microsoft, we couldn’t be more excited that people are enjoying the magic of Kinect, a controller-free experience with a natural user interface that responds to gesture, voice and motion. As families bring this new technology into their homes, it’s important for parents and caregivers to know about the Family Settings that are available to help them manage their children’s gaming and entertainment experiences. 

Last month, we released an Xbox LIVE update that included an overhaul of our Xbox 360 and Xbox LIVE Family Settings. I’d like to highlight a couple of new features specific to Kinect and the Family Settings available for those features:

• Video Kinect. Allows Xbox LIVE Gold members to video chat with friends and family using Kinect. Family Settings automatically block this feature for Child profiles, but if parents allow this feature, they can customize whether their children can video chat and with whom.
• Kinect Sharing. Enables users to share pictures captured during gameplay with select Kinect games like “Kinect Adventures!” outside of Xbox LIVE on social media pages like Facebook. Kinect Sharing is automatically blocked for Child profiles, but parents can decide to block or allow this feature for any user.

This site offers step-by-step guides to all of our Family Settings to help families use these tools. We even have a printable guide and a short video with 10 easy steps for safer gaming with Kinect, Xbox 360 and Xbox LIVE.

As the holidays approach, I encourage parents and caregivers to check out these resources to help ensure the gaming and entertainment experiences in their homes are right for their families.
 

New ESRB apps let you find detailed game content information by just taking a photo of a game box.

By Patricia Vance, President of the ESRB

So you already know that virtually every computer and video game has an ESRB age rating category on the front of the package and content descriptors on the back.  Parents like you know that using the ESRB ratings is a great first step in making informed choices.  But the ratings are just that…a first step. 

When parents want to delve deeper into a game’s content, what they really need is a detailed, no-nonsense description of the content they’d want to know about – the types of violence, sexual or suggestive material, language, etc.  The ESRB has recently begun providing exactly that, in the form of a supplementary source of information called “rating summaries.” 

And where parents need this information most is when they’re in the store, trying to decide if the game their child is begging for is suitable.  So ESRB created a free mobile app for iPhone and Android, the newest version of which actually lets you search for a game’s rating summary simply by snapping a photo of the game box.  It’s as simple as point, snap, read, and it takes the guesswork out of deciding which games are OK for the kids to play.  Just search “ESRB” in the Apple App Store or Android Market.  Or,  you can use ESRB’s mobile website at m.esrb.org and get access to the same information – albeit without the cool photo feature. 

The ratings are a great resource and checking them undoubtedly gives parents a good sense of whether a game is right for their child.  But for some parents, ratings aren’t always enough to seal the deal.  That’s why the ESRB rating summaries are such an excellent source of additional information and guidance, and taking advantage of the new ESRB apps is a great way to have access to this information whenever and wherever it’s needed. 
 

By Caroline Curtin, Policy Counsel for Microsoft Government Affairs

Microsoft is always looking to spread the word about GetGameSmart.com, so the Family Online Safety Institute’s (FOSI) annual conference in Washington, DC last week gave us a great opportunity to showcase the tools and resources available on the site. Get Game Smart partners like ConnectSafely, NetSmartz.org and Web Wise Kids joined hundreds of safety advocates, educators and industry leaders from around the world to tackle current issues in online safety and digital citizenship.

We wanted to take a moment to congratulate all of the Grand Prize winners of the Xbox 360 Family Sweepstakes: Veronica, Tynishia, Randy and Matthew! Throughout the course of the four-week giveaway, we received numerous entries from parents with a wide array of household media tips and tricks on balancing screen time, choosing the right video games for your family and rules around online gaming and social networking. Here’s some of the great advice we received:

• “Our two kids are not allowed to hear voice chat when playing multiplayer games with strangers and they can only use social networking sites like Facebook and Twitter when we are in the room with them.”
• “Online games are allowed after school lessons are done and only on weekends (along with TV and movies) - social networking site rules are that all safety features of Facebook are utilized.”
• “Parents should play video games, watch TV, and use the Internet with their children. They need to establish cut off hours such as 11 pm on weekdays and 12 am on the weekend.”
• “Use a screen time tracker like the Family Timer which is handily built right into Xbox 360 Family Settings.”
• “To find appropriate games for my family, I check game websites and game ratings for trailers and information on family friendly games.”
• “I rent the games first and play them myself so that I can decide if it’s good or not for the family.”

Thank you to everyone who participated in the Sweepstakes! Remember that GetGameSmart.com has step-by-step parental control set-up guides and tools for helping your family enjoy TV, video games, and the Internet in ways that are safer and more balanced. Follow @GetGameSmart on Twitter or become a fan of GetGameSmart.com on Facebook for updates on the go.
 

As you may know from visiting and exploring our site, GetGameSmart.com was created to help families tackle issues related to online and video game safety –setting up parental controls, having conversations with your children about appropriate media use, and keeping up-to-date on the latest topics such as cyber bullying and even sexting.  But what about the hundreds of thousands of parents out there who don’t go online? Where do they find the information they need to make the right media choices for their families? We decided to meet these parents face-to-face by traveling across the country to five national women’s trade shows in Seattle, Raleigh, Richmond, Nashville, and Novi, to spread the word about parental controls for Xbox 360 and other online safety tools.

At the shows, the GetGameSmart.com booth drew in thousands of women and families as the team walked them through the set-up process for Xbox 360 Family Settings and tools like the Family Timer, handed out resources including the PACT and gave attendees the chance to win an Xbox 360 each day. Not only were the majority of parents surprised at how simple it was to set the parental controls, but they were also excited by the various levels of control they were able to achieve with Xbox 360 Family Settings. The Family Timer proved to be a real crowd pleaser, with many moms exclaiming, “That is such a great idea! I had no idea I could control the amount of time my kids played!” Here are a few more of our favorite quotes from the parents we met:

• “My son is always playing way too much … I am so going to use the PACT!”
• “I love your parental controls and am more comfortable with him playing on the Xbox than anywhere else.”
• “These controls are great! I had no idea you could do all of this.”
• “Control was a worry of mine since I’m about to get an Xbox. Thanks for sharing all this with me!”

Aside from all of the great families we had the opportunity to talk to during our cross-country travels, our team also had a fabulous time exploring each of the cities we visited and hope to hit the road again soon.

Who knows – maybe next time we’ll come to you!
 

Get Game Smart will host the Xbox 360 Family Sweepstakes for four consecutive weeks on Friday, May 28, Friday, June 4, Friday, June 11 and Friday, June 18, where families will have the chance to win an Xbox 360 Family Prize Pack or a $100 Best Buy gift card or spa gift certificate! On each of these giveaway days, you’ll find a new challenge question on the Xbox 360 Family Sweepstakes page around online and video game safety and how your family makes smart media choices in your home. For the chance to win each week, simply enter your answer and email address on the Xbox 360 Family Sweepstakes page – we may even feature your answer in a blog post on GetGameSmart.com!

A winner will be picked at random and will receive an Xbox 360 Family Prize Pack, including: one Xbox 360 Elite console, a one-year Xbox LIVE Gold Membership, and 1600 Xbox LIVE points. You can also find our weekly challenge questions on our Twitter page, @GetGameSmart. Contestants will also have a chance to win a $100 Best Buy gift card or spa gift certificate by following @GetGameSmart and re-tweeting the challenge question from that week. There are four days to win – Friday, May 28, Friday, June 4, Friday, June 11 and Friday, June 18, so don’t miss out!

[No purchase necessary.  Open only to legal residents of the 50 US and D.C. 18+.  Game ends June 18, 2010.  See Official Rules for details.]

Hello!  My name is Alexander Kruse and I’m an Ambassador for Microsoft’s Get Game Smart program, which helps parents and kids work together to create rules around video gaming and other kinds of electronics in your home. As a 15 year old living in today’s technological world, I know the importance of balancing my activities on a daily basis. I understand that it’s tough for parents to know how to limit their child’s use of electronics, but here are a few simple tips my parents and I use that you can keep in mind:

Education Comes Before Play Time
The biggest rule my family and I use is “education comes before play time.” Even though we love to play video games, use the computer, visit friends’ houses and play sports, school should always be a priority because it’s the key to your future success. If I played video games all night after school, I wouldn’t have good grades. In-game achievements are fun – but it’s more important to work hard in real life because those achievements will lead to bigger and better things.

Read the rest of this post on www.RadicalParenting.com

Hey gamers, this is Cody from Renton, Washington. I’ve been involved with the Get Game Smart program as an Ambassador for just under a year now. I wanted to take a moment and share why it’s important to always game safe and prioritize your gaming time.

My favorite game to play on my Xbox 360 is “NCAA Football 2010.” It’s always a new challenge on the virtual field when I play someone from Florida, Texas, or even Alabama. But gaming online can be dangerous and intimidating if you aren’t cautious. Some basic rules to follow when gaming online are:

• Use appropriate language
• Never give someone information about yourself (your name or age, where you live, e-mail accounts, etc.)
• Remember to play fair! Nobody likes playing with a cheater or a hacker. So just play the game right and have fun.

Along with playing video games, it’s important to stay healthy, get good exercise and do your schoolwork. I play varsity baseball, basketball, and football year-round and still have plenty of time to play video games. When I get home from practice, I usually just do my homework right away, to get it out of the way, and then use my extra time to relax and unwind by playing some video games. It’s better to get your work done first instead of waiting to do it later on, because you won’t have to worry about it and you won’t forget to do it.

Just remember to stay active and stay smart, both inside the game and outside of the game.
 
Cody, Get Game Smart Ambassador
 

(Posted February 17, 6:45 p.m.)

One of our Get Game Smart partners, Family Online Safety Institute CEO Stephen Balkam, recently wrote an article for the Huffington Post in which he noted that children and teens should be taught "digital citizenship skills" to help them share information in intelligent ways. Here's an excerpt from the post:

"While there is a recognition that there must be a base-line of safety -- using filters for younger kids and monitoring and privacy settings for the older ones -- the emphasis is now placed on education, media literacy and a new kind of civics. It's time for kids of all ages to understand and value the rights of free speech and assembly (ie, connecting through social networking and other means) as well as an expectation of privacy and safety."

Check out his post!
 

(Posted February 9, 1:07 p.m.)

Keeping pace with all the ways that media in our homes are changing can be a daunting proposition for many parents, especially given the significant impact the Internet has had on our children’s lives.  MySpace, Facebook, YouTube, Twitter…the list goes on and on, and the way our children play video games is no exception.  But given the risks inherent to life in the digital age, it’s imperative that parents be aware of some of the potential risks that come along with video games played online, as well as the tools and controls at their disposal to help them mitigate those risks.

Online-Enabled Games
ESRB ratings provide parents with guidance about content and age-appropriateness, but online-enabled elements like communication and the behavior of other players cannot be considered or reflected in a game’s rating. Many online-enabled games allow for content created or introduced by other players (called “user-generated content”), like voice, text and video chat or downloadable weapons, clothing, or other in-game props.
 
All games that allow user-generated content carry a notice that reads "Online Interactions Not Rated by the ESRB,” which warns that the user-generated content may not be in line with the rating assigned.
 
MMOs
Massively Multiplayer Online (MMO) games are exactly what they sound like – games in which a large number of gamers play together online. Just like online-enabled games, these can include user-generated content that isn’t part of the rating. They can also be extremely engrossing for players as they oftentimes involve a social component with players assembling and cooperating in teams to compete with others in the game.   
 
Parental Controls
While all the current generation game consoles offer parental controls, they differ from one system to the next in terms of what elements can be controlled and to what degree. Some parental controls allow parents to restrict games by ESRB rating and turn online connectivity on and off, while others can also control when, how and with whom the system can be used to play with others online. Consult this guide for step-by-step instructions on setting up parental controls for your game system.  
 
DLC and Micro-transactions
Downloadable content (DLC) typically refers to content that the game’s developer makes available online to extend or alter its game.  DLC can be as simple as a new outfit for a game character or as elaborate as adding a 10-hour adventure onto an existing game. Also, all of the game consoles (including the Xbox 360) have virtual storefronts or arcades where users can download whole games, game add-ons and promotional materials. DLC can be accessible at no cost, by redeeming earned points, or for a fee.
 
A micro-transaction is an in-game purchase that might provide or unlock something that makes a cosmetic change (like a new hat or pair of shoes for the player’s character), or gives players something they could have attained by playing through the game (like new powers or a new level to play).
 
Parents should keep all of these things in mind if they’ve got children who play games online. Bottom line, there’s no substitute for an involved parent, and that couldn’t be more true when it comes to the video and computer games your children play, especially online.

The Get Game Smart Ambassadors have put their heads together and come up with their top tips for helping parents establish guidelines for safer and more balanced media use at home. From game content, to time limits, to playing games with your kids, these five tips and resources will help you and your children engage in an ongoing dialogue about the do’s and don’ts of the digital world:

1. Get on the same page with your kids about healthy media habits. To get the conversation started, fill out The PACT, a “contract” that helps families establish rules around online access, video game content and overall screen time.

2. Encourage balance with activities that keep your kids active and busy. To keep tabs on how much time they’re spending in front of a TV screen versus how many hours they participate in outside activities or completing their homework, download the screen time tracker and post it on the refrigerator.

3. Set priorities – school work and sports should come before video game play time. Use the Xbox 360 Family Timer to keep your kids focused on school nights by setting console time limits on daily basis. When the time is up, the console turns off – no questions asked!

4. Get involved – play video games with your children to learn about their behavior online. The more you know about your children's interests, the better you can engage in a dialogue around their video game habits, the type of games they like to play and who they talk to online. Try taking the "Do You Know Your Gamer" quiz as a fun way to start the conversation.

5. Set limits –use game ratings to select age-appropriate content. The Entertainment Software Ratings Board, or ESRB, provides information about the content in computer and video games so parents and caregivers can make more informed decision about which games are appropriate for their kids. Click here to learn more about ESRB ratings.

Do you have any additional tips you’d like to share? Comment below and we’ll post some of them on our Twitter page, @GetGameSmart.
 

Hey, one of the Get Game Smart Ambassadors here, with something to think about. I'm going to go ahead and say that there is no cut and dry rule for defining good gaming habits for every family.  Every child is different; every family is different.

I've got a fifteen year-old, Thomas, who loves “NCAA Football 10” and first-person shooters, but also loves to play football, hang out with friends and understands that school work is important to his mother and me and comes before video gaming. Establishing rules with him is fairly easy. He can't play until his school work is done and only if he keeps his grades up.  He accepts that (it only took removing the power supply from the Xbox once or twice when he was younger) and abides by those rules.  He loves to play video games with his friends, but when football season is on, he gets very little time to do so. 

On the other hand, my five year-old will play the Wii or Xbox every chance he gets (he loves “NCAA Football 10” – and, in easy mode, he beats everybody 133 -0. If only that could happen in real life).  So rather than go down the road where it’s a struggle to get him off the console, I've taken the video game that he likes to play and transformed it into a real-life game in the backyard. Now that his favorite game is “NCAA Football 10”, we play two-hand touch, but when his favorite game was “Lego Star Wars”, we spent several months running around with light sabers banging into things in the house. He had a blast, while being active, and it linked back to the enjoyment that he has with games.

What I'm trying to say, is that it's difficult to not give into the urge to plop your kids down in front of the TV so you can have a few hours of necessary alone time (which I admit, we all need in today's world).  It's really easy to let that happen. Using creative ways to make them realize that they need to balance gaming time with the rest of their activities, therefore keeping them active and away from the TV, makes those times in front of the console all the more special.

That's just my take on it, and I play my share of Xbox as well. Do you have any creative ways that you balance video gaming in your home? I’d love to hear your ideas.

Jason, Get Game Smart Ambassador

Gamertag:  GreenEyeBob

If you find yourself arguing with your youngster about video games, you're not alone. The 2007 annual MediaWise-Harris Video Game Report Card Poll® showed that you have lots of company.

Among other findings, the poll showed that almost four out of 10 parents say they argue with their kids about how much time youngsters spend playing games. Disputes about when games should be played and which games are appropriate are common as well.

The biggest bone of contention, however, is the amount of time kids spend playing. It's probably tempting for some parents to let the issue slide and avoid family friction. The showdowns over game time, however, are worth the aggravation. That's why an ounce of prevention is worth a pound of cure. Once game play is out of control, the arguments are more frequent and more heated. But, you can take steps to keep video game playing fun and in its proper place.

A Few Tips from Dr. Dave

First, be clear about the rules for when and how much time kids spend playing. Technology can help. The new Microsoft Xbox 360 has a time limit feature that parents can use.

Second, let your kids know ahead of time what the consequences will be if they don't follow the rules. Limiting or eliminating game play for a period of time can be effective.

Third, don't be afraid to put the console or the games in the closet for a while if the battles are constant or if the young player's protests cross over the line into disrespect.

A fourth step we can take as parents is to play the games our kids love so much. After all, we need to know what all the fuss is about.

Video games are fun and exciting, and they can be a very positive part of your child's activity diet. We just have to make sure our kids play age-appropriate games and don't overdo it. Then we can keep our young ones safe and avoid arguments in the future.

David Walsh, Ph.D. is the founder of the MediaWise Movement, a program of the National Institute on Media and the Family (www.mediawise.org). His latest book, No: Why Kids - of All Ages - Need to Hear It and Ways Parents Can Say It is available in bookstores.

Partner: MediaWise

Below, Dr. Sharon Cooper, a pediatrician and guest blogger from NetSmartz Workshop, outlines some tips for keeping your children safe online.

• Clear, simple, easy-to-read house rules should be posted on or near the computer monitor. Create your own online video game and computer rules or complete the Get Game Smart PACT. This agreement can be signed by parents and children and should be periodically reviewed.

• Keep the computer in the family room or another open area of your home.

• If children use chat or e-mail, talk to them about never meeting in-person with anyone they "met" online.

• Children's screen names should be nondescript so as not to identify them as a child. Also Web sites for children are not permitted to request personal information without a parent's permission. Talk to your child about what personal information is and why you should never give it to people online.

• Talk to your child about not responding to offensive or dangerous e-mail, chat or other communications. Report any such communication to local law enforcement. Do not delete the offensive or dangerous e-mail; turn off the monitor, and contact police.

• Look into safeguarding programs or options your online service provider might offer. These may include monitoring or filtering capabilities.

• Let your child show you what they can do online, and visit their favorite sites. Let your child know which sites are off-limits.

• Know with whom your children are exchanging e-mail and only let them use chat areas when you can supervise. NetSmartz Workshoprecommends limiting chat room access to child-friendly chat sites.

• Talk to children about what to do if they see something that makes them feel scared, uncomfortable, or confused. Show them how to turn off the monitor and emphasize that it's not their fault if they see something upsetting. Remind children to tell a trusted adult if they see something that bothers them.

• If you suspect online "stalking" or sexual exploitation of a child, report it to your local law-enforcement agency. The National Center for Missing & Exploited Children runs the CyberTipline® at 1-800-THE-LOST. Leads forwarded to the site will be acknowledged and shared with the appropriate law-enforcement agency for investigation.

At Boys & Girls Club of America, part of our mission is to ensure that all children have an ongoing relationship with a caring adult. We realize that the children in our communities, be they our sons and daughters or otherwise, need the positive influence of an adult to help them learn and grow into responsible, healthy, productive members of society. Every child has the potential to be great, and we can all play a part in supporting them as they reach for success.

The positive influence an adult can have isn't just contained to the real world - it also applies to the virtual world. It is important that every child learns how to be a good cyber citizen and that they learn how to behave in a safe and healthy way online. In addition to helping children learn the ways of the world, and prepare them to be healthy, mature functioning members of society, adults should equally prepare them for the digital world.

Spending just a little bit of quality time with our children online can make all the difference. Some activities we suggest include:

• Watch them play their favorite video games — Talk to them about the kinds of video games they like to play. This will help you better understand what your children are playing and help make sure that they are not playing games you do not approve of.
• Visit their social networking profiles (i.e. Facebook, MySpace, etc.) together — See how they are presenting themselves to the online world, view who their friends are online, and talk to them about the importance of preserving a good reputation off and on line.
• Ask them to take you to some of their favorite websites — Have them show you the places that they hang out in the digital world. Not only will you get a better idea of what they are doing online, but you might learn even more about the kinds of things your child is interested in.
• Show them some of your favorite websites — Help them learn more about the kind of interests you have such as a sports site, news site, or a blog you follow.
• Talk to them about their online experiences — Make sure they know they can talk to you if they encounter a problem online, be it cyberbullying, or inappropriate contact from a stranger. Keep the lines of communications open.

We know it's not easy to be a parent these days. Finding quality time to spend with our children, amidst the daily stresses of life, is oftentimes, difficult. Just carving out some quality time to spend with our kids, can make a difference. It is these conversations and actions that will help make the digital world, and in turn, the real world a healthier, safer place to live.

Cyndi Court, Executive Vice President, Boys & Girls Clubs of America

Cyndi Court is the executive vice president of resource development and marketing for Boys & Girls Clubs of America, one of the nation's leading youth development non-profit organizations. BGCA provides life-changing programs to some 4.5 million youth served through membership and community outreach, inspiring them to BE GREAT.